LINN PRODUCTS are world leaders in the design
and manufacturing of music systems. The team
at Linn wanted to deliver a rich customer
experience…a journey that resonated with
their target customer and that reflected
their brand personality.
Showcased in an open plan living space and 2
demonstration rooms, their single room & whole
-home music solutions demonstrate the
possibilities of integration with other home
entertainment systems & automation.
The purpose of the main space was to show
customers how easily Linn could be integrated
in their own homes.
'Young, urban, tech- savvy' had been identified
as describing the key segment to target and
Linn wanted the space to appeal also to the
international visitor. Because their customer
had also been identified as not being overly
ostentatious, the design brief bullet points
were: lasting value and quality/ fun/ inclusive
and inviting/ inspiring without being
aspirational/ having attention to detail/ non-
elitist. The fittings were sourced with a view to
the open-plan arrangement and to the scale of
the space... but we treated it with a softer,
human approach that supported the feeling of a
relaxed and unpretentious way of living…..
